A recent study found that the digital economy contributes approximately 6.9% to the GDP in the USA. On average, the internet worker earns $132,223 per annum which is quite a handsome figure when compared to the average income of $68,506 that the non-internet worker earns per annum. Clearly, the big money is now on the internet.
So how exactly can you take a piece of the pie? Is it really possible for anyone to make money online? Well, the answer is a resounding YES!
Just think of these names – Bobrisky, BB Ki Vines, Danilo Gentili, Kayia Itsines, Shatta Bandles, and Emmanuella. Do these names ring a bell? Bobrisky is a Nigerian, BB Ki Vines is an Indian, Danilo Gentili is a Brazilian, Kayia Itsines is an Australian, Shatta Bandles is a Ghanaian and Emmanuella comedian, a Nigerian. Look at their followers on Social Media. These are good examples of people who are actually leveraging the power of the internet to make a living. If they can do it, you can do it too. And the best part is, starting an online business doesn’t require you to have saved up lots of money. In fact, you can start your business for free.
You only need four things;
- 1. Handset or laptop
- 2. Niche
- 3. Website
- 4. Knowledge
Handset or Laptop
Let me go out on a limb to assume you already have a handset or a laptop. With that, you are already one step closer. This is called the beginning of your business. It is called your business in your pocket.
Let’s look at the other three things in more detail.
A niche is an area of specialization. There are two ways of finding a niche – it can be something you are really good at or something you are really interested in. For instance, if you are a graphic designer, you can pick a design as your niche. This is an example of a skill-based niche. A good example of an interest-based niche is travelling or cooking. Before you go to the next step, you must decide which niche you want to focus on. The niche will determine the content you share and the audience you get. For instance, if you pick a niche for electronic gadgets, there is a good chance you will attract more male readers than female ones.
Even though I started by mentioning three people who are making it rain through social media, a website will give you better returns and for long. While it is okay to grow your social media accounts, having a website is the surest way of ensuring the income stream is sustainable. Most people shy away from websites because they think they have to spend a lot of money on design. But the advent of content management systems has made it possible for anyone with a computer and an internet connection to make an eye-catching website within minutes.
Here are the options you have for creating a free website:
- Wealthy Affiliate – WA allows you to build your own website free of charge and teach you what you need to do, the niches you have but you don`t know you have them, they allow you to connect with other 1,400,000 members all over the world. Once you are part of them you have access to every member of the community. If you have a Pinterest account you can take advantage of this.
- Wordpress.com – this is the most popular platform and it is loved for its ease of use and robust features. Once you create an account, you can create a free subdomain, pick a good theme and customize it to your liking and your website will be up and running. All this can be done in under an hour.
- BlueHost.com – is another hosting and content management system that you can use to create your website. It has a drag and drops feature which makes it easy for a novice to create a website. Just like WordPress, BlueHost will also give you a subdomain so you can start running your website with a small amount.
- Blogspot.com – Blogger may not be as popular as WordPress but it is still an option. Blogger is owned by Google and it works much the same way as the other two platforms.
When picking a subdomain for your blog, try to come up with a name that is descriptive of the niche you selected. For instance, if you are creating a website on home cooking and home recipes, it would be a good idea to have a domain name that makes that clear.
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Knowledge is much more than just what you studied in school. If knowledge was only that, then those who didn’t go to school wouldn’t be knowledgeable. And yet there enough illiterate people around us who are knowledgeable in various areas. In fact, everyone is known to some degree. The word knowledge comes from the root word “know.” Knowledge, therefore, has to do with what you know.
If you think about it, there is something you know about something. This could be something about natural resources, pets, sports, etc. This knowledge can be beneficial when shared with other people and that can be your point of profit. Let’s take a lizard for example. There are people going to google to find out all sorts of things about the lizard.
They want to know what the lizard eats, how the lizard develops, where the lizard lives, how it lays and hatches eggs, etc. If you are knowledgeable in this area, you can share this information and that will give you lots of traffic on your website. Obviously, this knowledge needs to be in the same niche you picked. The idea is to share lots of information in a specific subject area until you become an authority in the field. And the best part is that knowledge is elastic so you don’t have to know everything about the field at the beginning. You can acquire new knowledge as you continue sharing what you know. As long as you have the interest and some basic knowledge, you can research and read more on the topic in order to get new information to share on your website.
As I have demonstrated, anyone can start an online business and you can actually start it for free. So don’t overthink it – pick your niche, build your website and start sharing your knowledge. The more content you share on the niche, the more authoritative your site gets and the more traffic it brings. Once you have a steady flow of organic traffic, you can monetize your website through various means and start raking in those profits – but that is a story for another day. More on Niche, Website and Knowledge, register with Wealthy Affiliate to start your business for free.
If you ever need or have any questions, feel free to leave them below and I will be more than happy to help you out.
All the best,